Twenty moves, sequenced from this week to six months out.

Add via Cloudflare Transform Rules or Workers:

Strict-Transport-Security: max-age=31536000; includeSubDomains; preload
X-Content-Type-Options: nosniff
X-Frame-Options: SAMEORIGIN
Referrer-Policy: strict-origin-when-cross-origin
Content-Security-Policy: [configure based on site requirements]

Add a compelling meta description (~155 chars):

Air Today Heating & Cooling offers expert HVAC repair, installation & maintenance in Greenville, SC. 40+ years experience. 100% satisfaction guarantee. Call (864) 295-0905.

Pick the strongest URL for each city; 301-redirect the rest.

Each location page’s schema should include:

• areaServed property specifying the target city.
• Clarification that the business is based in Greenville but services that area.
• Consider adding serviceArea schema instead of implying a physical presence.

Priority pages for FAQ addition:

1. /services/air-conditioning/ac-repair/ — “How much does AC repair cost in Greenville?”, “How long does AC repair take?”
2. /services/heating/furnace-installation-replacement/ — “How much does a new furnace cost?”, “How long does furnace installation take?”
3. /ac-repair-simpsonville-sc/ — top traffic page, add localized FAQs.
4. /services/air-conditioning/ac-installation/ — “What size AC do I need?”, “What SEER rating should I choose?”
5. Top 5 blog posts by traffic.

Current service pages are 500–800 words. Expand each to 1,500–2,000 words with:

• Detailed service descriptions.
• Process / timeline explanation.
• Pricing guidance — ranges and factors that affect cost.
• Common problems and solutions.
• Why Air Today, with specific differentiators — not generic claims.
• Before / after examples or case studies.

Priority service pages

1. /services/air-conditioning/ac-repair/
2. /services/air-conditioning/ac-installation/
3. /services/heating/furnace-installation-replacement/
4. /services/heating/heat-pumps/
5. /services/preventative-maintenance/

• Create an author page for Britton Taylor at /about-us/britton-taylor/.
• Include photo, credentials, HVAC certifications, years of experience, areas of expertise.
• Link from all blog posts’ author schema.
• Add Person schema with sameAs links to professional profiles.

Create /llms.txt with:

# Air Today Heating & Cooling
> Family-owned HVAC contractor serving Greenville, SC and the Upstate for 40+ years.

## Services
- AC Repair, Installation, and Maintenance
- Furnace Repair, Installation (Gas & Oil)
- Heat Pump Services
- Ductwork Repair and Installation
- Mini-Split Installation
- Indoor Air Quality Services
- Preventative Maintenance Plans

## Service Area
Greenville, Simpsonville, Anderson, Greer, Easley, Piedmont, Seneca, Clemson, Mauldin, Taylors, Pickens, SC

## Contact
- Phone: (864) 295-0905
- Email: sales@iwantairtoday.com
- Address: 101 Yorkshire Dr, Greenville, SC 29615
- Hours: Monday–Saturday, 24 hours

## Key Pages
- Homepage: https://iwantairtoday.com/
- Services: https://iwantairtoday.com/services/
- AC Repair: https://iwantairtoday.com/services/air-conditioning/ac-repair/
- Heating: https://iwantairtoday.com/services/heating/
- About: https://iwantairtoday.com/about-us/
- Contact: https://iwantairtoday.com/contact-us/
- Blog: https://iwantairtoday.com/blog/

If reviews exist on Google / Yelp, add AggregateRating to homepage and service pages:

{
  "@type": "AggregateRating",
  "ratingValue": "4.8",
  "reviewCount": "150",
  "bestRating": "5"
}

• Add contextual links from blog posts to relevant service pages.
• Interlink location pages with their sub-service pages.
• Add a “Related Services” section to each service page.
• Add “Serving [City]” links from service pages to location pages.
• Create a hub-and-spoke model: service page (hub) → related blog posts (spokes).

Merge or differentiate overlapping blog posts:

• Allergy posts (3): merge into a comprehensive “HVAC & Allergy Guide for Greenville.”
• Energy savings (4+): create one definitive guide, redirect others.
• HVAC fan posts (2): merge into a single authority page.
• AC not working posts (3): differentiate by specific symptoms or merge.

Replace 100+ bot-specific blocks with a clean robots.txt:

User-agent: *
Allow: /
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://iwantairtoday.com/sitemap.xml

Expand from ~700 words to 1,500+ with:

• Detailed company history — founded when, by whom, growth milestones.
• Team member bios with photos, certifications, specialties.
• Certifications and licenses (NATE, EPA 608).
• Awards and recognition (Best of SC 2025).
• Community involvement.
• Customer testimonials / review highlights.

Current inconsistency

• /services/heating/furnace-repair/ — nested under services.
• /piedmont-ac-repair/ — root level, no /services/ prefix.
• /anderson-hvac/ac-repair/ — nested under city.

Recommended structure

• Services: /services/{category}/{service}/
• Locations: /locations/{city}/
• Location + service: /locations/{city}/{service}/

Applicable posts:

• “How to Choose the Right HVAC System”
• “What to Check Before Scheduling an HVAC Repair”
• “How to Improve Your Air Quality in 4 Simple Steps”
• “How to Change Your Furnace Air Filter”

SC requires HVAC contractor licensing. Display the license number in the site footer on every page. This is a critical E-E-A-T trust signal.

Target sources

• Greenville Chamber of Commerce.
• Greenville News / local media.
• Upstate SC business directories.
• Local home improvement blogs.
• Sponsor local events or sports teams for .edu / .org links.
• Guest posts on home improvement sites.
• Manufacturer partner pages (Trane, Carrier).

Monitor and potentially disavow:

• za.com — 3 spam links.
• itxoft.com — 2 spam links.

Embed Google Reviews or create a testimonials section on:

• Homepage.
• Service pages.
• Location pages.

• Add descriptive alt text to all blog images (“hvac system” is too generic).
• Convert to WebP format (enable Cloudflare Polish).
• Add responsive srcset attributes.
• Implement lazy loading for below-fold images.

For each blog post:

• Start with a direct, 1–2 sentence answer to the title question.
• Use numbered steps for processes.
• Include comparison tables where relevant.
• Add specific data points — costs, timelines, measurements.
• End with a clear summary / takeaway.